![60: 11 Marketing Items [eCommerce Edition]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/105406/105406-1594260344661-8f78d45c96aaf.jpg "60: 11 Marketing Items [eCommerce Edition]")
60: 11 Marketing Items [eCommerce Edition]
Update: 2021-11-28
Description
- US Consumers spent $8.9 billion online on Black Friday, down from the record $9 billion in 2020, the forest ever year-over-year decline for eCommerce sales [source].
- Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels [source].
- I ran a poll asking whether people shopped at a physical retailer after Thanksgiving and whether people made a purchase online after Thanksgiving.
- It was the fifth Black Friday sales for our in-house eCommerce company, DermWarehouse! Go behind the scenes!
- $2.9 billion. That’s the total sales of Shopify Merchants on Black Friday. That’s up 21% from 2020 and more than double their sales from 2019 [view source].
- The skin care line my family developed, Park Perfection, is ranking in the top five positions on Google for the coveted search query, “Instant Eye Lift.” How'd we accomplish this?
- If you own an eCommerce store, it’s important to optimize your product pages. I wrote a blog on how to optimize your eCommerce product page.
- What differentiates our eCommerce marketing and development versus other agencies? You'll find out in this podcast!
- I recorded a podcast on Facebook and Instagram best practices for eCommerce brands [listen here]. Make sure you check out episode 59!
- One of the biggest eCommerce misconceptions of the holiday season is that it’s a great time to acquire new customers.
- Did you know that Amazon took 19% of total spend during Black Friday weekend last year? [source]. They expect to do even more sales in 2021!
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